Some Simple Information On Realistic Methods Of Designers

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The question, of course, is whether or not shoppers care. Mona Bijoor, the founder and CEO of the online wholesale marketplace Joor , says yes. Younger audiences are shopping for clothes that can last and be worn for more than one season. Theres a push toward style instead of trend, which in turn has moved the focus from fashion to the fabric, she tells Racked. Carolyn Yim, the designer behind PlyKnits , agrees. There are a lot more small, niche designers curious about materials, and customers [are] asking questions about how their clothing is made. PlyKnits website also has a list of commonly-used materials, which include Thai silk, Alashan cashmere, Swiss cotton, and Tasmanian merino. From breathable knits that work in all seasons to washable silk, the focus is back on fabric in unprecedented ways. Here, a list of brands that are putting their materials front and center: View photos Kit and Ace Kit and Ace makes work-appropriate basics for the early-morning Equinox crowd (or, in their own words , clothing for people whose day starts with a hike at dawn and ends with a red-eye.) The brand was founded in Vancouver in 2014 by Shannon Wilson, the former head designer at Lululemon (and wife of Chip Wilson, the controversial founder of the brand), with her stepson, JJ. Almost everything the brand puts out from boxy sweaters to cigarette trousers gets the athleisure treatment, fabric-wise. Kit and Aces hallmark fabric is technical cashmere , which translates to a semi-diluted cashmere thats machine-washable and more apt to keep its shape. The catch: A technical cashmere sweater is pricey most of Kit and Aces are upwards of $300 but at least they dont need to be dry-cleaned.

https://www.yahoo.com/news/meet-brands-marketing-fabric-181719146.html

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